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Page Headline Here
Landing page introduction – Subtitle text
This is a great area to provide the user an introduction of the content on this landing page. The content should support your headline and subtitle, be clear and benefit driven, and (very importantly!) include keywords from your PPC ad copy.
Think about what image you use in the CTA block on the right hand side, it should be relevant and engaging. But try to keep the file size low to ensure loading time on the page isn’t high. In most cases, the CTA button will link to the contact form at the bottom of this page, so ensure that the button text is relevant.
Content block title
This is a content block with left and right aligned options. You don’t have to use both blocks, you can remove any blocks that aren’t relevant to your page structure. In these blocks you can:
- Use bullet points or short paragraphs
- Focus on results and standout points if possible
- Use bolded terms to signify important points.
Remember to use a relevant and engaging (low file size) image, and repeat your CTA button text here.
Content block title
This is a content block with left and right aligned options. You don’t have to use both blocks, you can remove any blocks that aren’t relevant to your page structure. In these blocks you can:
- Use bullet points or short paragraphs
- Focus on results and standout points if possible
- Use bolded terms to signify important points.
Remember to use a relevant and engaging (low file size) image, and repeat your CTA button text here.
Highlights Block Title
Highlight 1 Title
These blocks don’t need to be product specific, it could focus on key service areas, user pain points etc.
Highlight 2 Title
Each highlight block should have an image (relevant, engaging and low file size), a title, and a description sentence.
Highlight 3 Title
We would recommend using one of these content blocks within the page. It is a good way of showcasing 3 key points using imagery to support.
Tabbed section for further explanation – Title
If you need a block to add multiple sections of content, then a good option is the tabbed section block. It has its own section title, and you can edit each tab title and the content within it, specific to your requirements. It allows you to add lots of content without lengthening the page too much but remember that we want to keep campaign landing pages as clear and concise as possible. You can add an image and a CTA button to each tab section if you would like, but these are optional.
If you need a block to add multiple sections of content, then a good option is the tabbed section block. It has its own section title, and you can edit each tab title and the content within it, specific to your requirements. It allows you to add lots of content without lengthening the page too much but remember that we want to keep campaign landing pages as clear and concise as possible. You can add an image and a CTA button to each tab section if you would like, but these are optional.
If you need a block to add multiple sections of content, then a good option is the tabbed section block. It has its own section title, and you can edit each tab title and the content within it, specific to your requirements. It allows you to add lots of content without lengthening the page too much but remember that we want to keep campaign landing pages as clear and concise as possible. You can add an image and a CTA button to each tab section if you would like, but these are optional.
CTA block Title
This yellow CTA block can be moved up or down within the page depending on your preferred structure. It can be used to break up multiple content blocks, or it could be used to add a link to a secondary CTA (for example mentioning an event or whitepaper), or reiterating the main CTA within a longer content page.
Accordion Block Title – Recap/additional benefits
If additional content on the page is required, you could also use an accordion block, where each title section can be expanded to show further content (e.g. how we use FAQs blocks on the site currently). This block can be an equivalent option to the tabbed block, but ideally only one of the two blocks should be used on the page. Remember that we are keeping the content on landing pages short and to the point, and focusing on one main CTA, so ideally no more than 3 dropdown sections here.
If additional content on the page is required, you could also use an accordion block, where each title section can be expanded to show further content (e.g. how we use FAQs blocks on the site currently). This block can be an equivalent option to the tabbed block, but ideally only one of the two blocks should be used on the page. Remember that we are keeping the content on landing pages short and to the point, and focusing on one main CTA, so ideally no more than 3 dropdown sections here.
If additional content on the page is required, you could also use an accordion block, where each title section can be expanded to show further content (e.g. how we use FAQs blocks on the site currently). This block can be an equivalent option to the tabbed block, but ideally only one of the two blocks should be used on the page. Remember that we are keeping the content on landing pages short and to the point, and focusing on one main CTA, so ideally no more than 3 dropdown sections here.
Contact our team
This is a really important area where we can reiterate the main benefit mentioned in the header block. Think of it as the final persuasive nudge before the user takes action. The ideal structure to use for this section is:
- Title – specific to the landing page and CTA
- 3 x bullet points highlighting the most significant advantages of taking the action (e.g. what they will gain from the form submission).
- You could also add a short explanation of what happens next (e.g. A sales representative will contact you within 24 hours,” “You’ll receive the brochure link on the next page.”)